The music industry has tried everything to capture the attention of fans. However, Budweiser, a beer brand deeply rooted in that same music industry, always believed it could enhance the experience. That's why they decided to transform the rehearsals of top artists into super exclusive shows for those who registered on a digital platform. This idea evolved into a remarkable brand experience and became the dream of thousands of Colombian youth.
Awards// Shortlist in Cannes (Direct)
(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Brenda Jacome, (Head of Art) Pipe Jaimes, (AD) Diego Lopez, (CW) Andrea Pinilla