By 2016, only 2% of the brazilian teenagers run regularly and we got a brief from Nike to revert that. So, we started by lauching a KickStarter like platform on Nike.com where the teenagers were invited to create their own competition. The more people enjoyed, the more Nike would invest in it, providing coverage, media, film crew and infrastructure. In about 3 months we produced over 700 competitions.
Awards// Bronze - Creative Club of Sao Paulo Annual