Maggi is an iconic and adored brand which is present in Brazilian kitchens for many generations. In Brazil, it is most remembered by its broth. But Maggi is more than that. Maggi has a vast portfolio of products: soups, spices, broths, creams and recipe mixes. In order change this, we’ve created a simple rebranding campaign, using the brand’s logo and colours as the main starting point. In addition, the campaign illustrates objects used in preparing recipes, showing graphically and directly that Maggi goes with everything. With these illustrations under the “Imagine with Maggi” concept, we asked consumers to imagine how dishes would taste using Maggi.
(ECD) Gustavo Victorino, (CD) Samuel Normando, (ACD) José Pedro Bortolini, (ACD) Flávio Reghini, (CW) David Romaneto, (AD) Leandro Valente, (AD) Henrique Guedes