Lacta is one of Mondelez' main chocolate brand in Brazil and always had a dominant presence during Easter holiday. However, due to strategic changes in communication, it was out of TV for many years. In 2016, Lacta decided it was time to go back to the main media. Lacta wanted to bring back the tradicional values of Easter that had always been represented in the brand.
Awards// Shortlist at Profissionais do Ano Rede Globo
In addition, we relaunched the completely remodeled mascot and invaded social networks and stores across the country.