Awards// Finalist - Profissionais do Ano da Rede Globo • In Book - Creative Club of Sao Paulo Annual
(CD) (AD) Gustavo Victorino, (CW) Caio Mattoso, (AD) Rodrigo Mendes, (AD) Thiago Barbieri, (CW) André Almeida
Innovative format, flavor intensity and creaminess are characteristics that differentiate Bubbly, Lacta's chocolate with aerated balls, from other chocolate bars in the market. With that in mind, we created this “Eat First, Ask Later” campaign. We gave life to a chocolate bar with a strong personality. In these spots, Bubbly always has an answer in hand to any question using a sarcastic and amusing tone.