Influencer Friends

The world’s most coveted influencers are reserved for global brands with huge budgets. For a local beer brand like Poker, working with them is essentially impossible. Without a big media budget to gain reach in the traditional way, DDB Columbia enlisted the friends of the country’s most famous celebrities – people who aren’t famous themselves, but who are always with their famous friends. The campaign included Andrés Lopez, J Balvin’s best friend; Daiky Gamboa, Karol G’s best friend; Ivan Ceballos, Juan Fernando Quintero’s best friend, and many more. By creating content with their famous friends, the campaign managed to achieve huge reach.

Awards// Silver - Cannes (Direct) • Silver - Cannes (Entertainment) • Silver - Cannes (Entertainment) • Bronze - Cannes (Creative Strategy) • 3 Shortlist - Cannes (Social Influencer) • Shortlist - Cannes (Direct) • Gold - OneShow (Social Media) • Bronze - OneShow (Social Media) • Merit - OneShow (Direct Marketing) • Graphite Pencil - D&Ad (Digital - Use of Talent & Influencers) • Graphite Pencil - D&Ad (Media - Social) • Wood Pencil - D&Ad (Digital - Social) • Wood Pencil - D&Ad (Media - Use of Talent & Influencers) • Silver - Effie Awards Colombia • Silver - Effie Awards Colombia • Silver - Effie Awards Colombia • Silver - LIA • 3 Bronzes - LIA • Grand Prix - El Dorado • Gold - El Dorado • 2 Silver - El Dorado • 2 Bronzes - El Dorado • Grand Prix - YouTube Awards

(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Camilo Monsalve, (CD) David Gomez, (AD) Anderson Alvarez, (CW) Laura Ballesteros, (Head of Art) Pipe Jaimes

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