Heineken was about to launch its new zero-alcohol beer in Brazil. They were looking for a way to distribute beers in the middle of the pandemic in a very unique way and, at the same time, with a huge PR potential.
With this in mind, we understand that there are moments you simply can’t enjoy a beer. When driving, for example. Heineken itself had created thousands of billboards asking people not to drink and drive. So, to launch Heineken 0.0 in Brazil, we created a billboard that asked the exact opposite. We installed a bar inside a billboard in one of the busiest highways in Rio de Janeiro. Two bartenders served more than 10,000 beers 4 days in a row, to thousands of drivers, including influencers with millions of followers.
(ECD) Gustavo Victorino, (CD) Arturo Marenda, (ACD) André Leota, (CW) Pedro Maneschi, (AD) Gustavo Vieira