Brazil lives and breathes football. But today, the fan experience has become fragmented. Matches are scattered across open TV, cable, multiple streaming services, and even YouTube. On every match day, thousands of frustrated supporters flood social media with the same question: “Where’s the game on?”
Claro TV+, Latin America’s largest TV provider, brings a solution. With more than 120 live channels and the integration of major streaming platforms in a single subscription, it offers the most complete content aggregation in the region.
To bring this advantage to life, Claro partnered with Corinthians, one of Brazil’s most iconic clubs with over 32 million passionate fans. Together, they set out not just to advertise, but to solve a real and growing problem, and to position Claro as the ultimate destination for sports.
The result was the FAN REMOTE: the world’s first remote control with a dedicated button that instantly finds and tunes into Corinthians’ match, no matter where it’s being broadcast. One click, and fans are taken straight to the game, frustration replaced by celebration.
Awards: Bronze at Cannes Lions Festival (Entertainment for Sport / Innovation in Sport), Short list at Cannes Lions Festival (Entertainment for Sport), Shortlist at Cannes Lions Festival (Direct)
