(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Brenda Jacome • Silver - Effie Awards Colombia
Corona "Dejalo ir"
Colombians have a characteristic of constantly postponing home renovations. Sometimes it's due to financial reasons, other times it's due to laziness, and sometimes they genuinely believe it's unnecessary. "Deja-lo ir" or "Let it go," is a lighthearted campaign that comically portrays this habit and contrasts it with the promotions and conveniences offered by Corona Home Department Store, aiming to convince them to do the exact opposite.