Heineken "Boycott Ads"

After the lockdown, bars were open again. But the introduction of the Vaccine Pass caused anti-vaxxers to boycott bars, through negative reviews on platforms like Tripadvisors or Yelp. Ifa bar gets boycotted by anti-vaxxers, it must be a safe place to socialize.

Awards// Silver in Cannes (Direct) • Bronze in Cannes (Mobile) • Bronze in Cannes (Brand Experience & Activation) • Bronze in LIA • Silver in CCSP

(ECD) Gustavo Victorino, (CD) Arturo Marenda, (ACD) André Leotta, (Copy) Rodolfo Monteiro, (AD) Elias Carmo + Publicis Italy + Publicis Argentina

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