Vivo "Autism Journey"

There are 22 million children with autism worldwide. 30% of them are non-verbal. The only way they can communicate is through the Picture Exchange Communication System (PECS). The problem is that these communication cards were created in 1985 and have not been updated since. They are standardized as if all children were the same, but each child with autism is unique. Moreover, in almost 40 years since the creation of PECS, experts have discovered that a learning accelerator can be the child's hyperfocus - an intense interest in a specific topic. So, Vivo, the largest telecom company in LATAM, used A.I. to improve these children's communication skills. We utilized an AI-generated image tool, but rewrote the code completely to generate images that were autism-friendly, considering layout, typography, and depth of field. The tool is available online, forever, and can be accessed for free by any family worldwide.

Awards// Bronze in Cannes (Health) • Bronze in Cannes (Brand Experience) • Bronze in Cannes (Design) • Gold in Effie Latam • 2 Shortlist in Effie Latam • 2 Shortlist in Effie Brazil • 2 Silver in El Ojo (Direct) • Silver in El Ojo (Sustentable) • Silver in El Ojo (Brand Experience) • 2 Silver in El Ojo (Social) • Silver in El Ojo (Pharma) • 2 Silver in El Ojo (Design) • Silver in Creative Club of Sao Paulo Annual (Direct) • Silver in Creative Club of Sao Paulo Annual (Design) • Silver in Creative Club of Sao Paulo Annual (Digital)

(CCO) Sérgio Gordilho, (ECD) Gustavo Victorino, (ECD) Nicholas Bergantin, (CD/AD) Pedro Galdi, (CD/CW) Pedro Rosas

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