Maggi "Cooking Blindly"

Maggi is a very democratic brand that wants to help everyone to cook the food they love. It's written in its brand essence. And when you say everyone, you have to mean it. With that in mind, we created this sensory culinary guide for people with visual impairment. A book that add an special ingredient to the kitchen: inclusion.

Awards// Bronze in Cannes (Craft) • Shortlist in Cannes (Design) • Shortlist in Cannes (Direct) • Bronze at Creative Club of Sao Paulo Annual (Branded & Content) • In Book at Creative Club of Sao Paulo Annual (Design) • In Book at Creative Club of Sao Paulo Annual (Direct - Promo & Activation)

(ECD) Gustavo Victorino, (CD) Samuel Normando, (ACD) (AD) José Pedro Bortolini, (AD) Lucas Zulian, (CW) Daniel Rocha

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