A Second of Happiness

When an order from McDonald’s arrives, the sound of the doorbell immediately creates a rush of emotions in people – something McDonald’s calls ‘happy chaos’. McDonald’s launched its exclusive delivery service with the help of its own employees, who were perfectly placed to capture the buzz that people feel when a McDelivery arrives. Cameras were installed in the delivery crew’s hats, creating the first campaign featuring real, spontaneous photos gathered by a delivery crew.

Awards// Bronze - Cannes (Outdoor) • Bronze - Cannes (Outdoor) • 7 Shortlist - Cannes (Outdoor) Shortlist - D&Ad (Press) • Shortlist - D&Ad (Poster) • Merit - OneShow (Poster) • Silver - LIA • Bronze - El Dorado

(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Diego Tamayo, (CD) Antonio Lopez, (CD) Miguel Van Bommel, (AD) Diego Lopez, (AD) Alex Arguello, (CW) Maria Constanza Santacruz, (CW) Nicolas Prieto

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