Influencer Friends

The world’s most coveted influencers are reserved for global brands with huge budgets. For a local beer brand like Poker, working with them is essentially impossible. Without a big media budget to gain reach in the traditional way, DDB Columbia enlisted the friends of the country’s most famous celebrities – people who aren’t famous themselves, but who are always with their famous friends. The campaign included Andrés Lopez, J Balvin’s best friend; Daiky Gamboa, Karol G’s best friend; Ivan Ceballos, Juan Fernando Quintero’s best friend, and many more. By creating content with their famous friends, the campaign managed to achieve huge reach.

Awards// Silver - Cannes (Direct) • Silver - Cannes (Entertainment) • Silver - Cannes (Entertainment) • Bronze - Cannes (Creative Strategy) • 3 Shortlist - Cannes (Social Influencer) • Shortlist - Cannes (Direct) • Gold - OneShow (Social Media) • Bronze - OneShow (Social Media) • Merit - OneShow (Direct Marketing) • Graphite Pencil - D&Ad (Digital - Use of Talent & Influencers) • Graphite Pencil - D&Ad (Media - Social) • Wood Pencil - D&Ad (Digital - Social) • Wood Pencil - D&Ad (Media - Use of Talent & Influencers) • Silver in Clio Awards (Direct) • Silver in Clio Awards (Experience & Activations) • Silver in Clio Awards ( Media) • Silver in Clio Awards (Social Media Single Platform) • Silver in Clio Awards (Social Media Use of Influencers) • Bronze in Clio Awards (Branded & Content) • Gold - Effie Awards Latam (Influencer) • Silver - Effie Awards Latam (Alcoholic Drinks) • Silver - Effie Awards Latam (Social) • Silver - Effie Awards Colombia • Silver - Effie Awards Colombia • Silver - Effie Awards Colombia • Silver - LIA • 3 Bronzes - LIA • Grand Prix - El Dorado • Gold - El Dorado • 2 Silver - El Dorado • 2 Bronzes - El Dorado • Grand Prix - YouTube Awards • Chair's Awards - The Drum • Grand Prix - The Drum (Media Entertainment) • Grand Prix - The Drum (Social Media)

(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Camilo Monsalve, (CD) David Gomez, (AD) Anderson Alvarez, (CW) Laura Ballesteros, (Head of Art) Pipe Jaimes

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