Avatar Interview McDonald's

2 out of every 5 individuals are disqualified from job interviews due to their visual appearance. This is unacceptable in today's world, but unfortunately, this prejudice persists. Now, imagine if job interviews were conducted blindly, where only the technical skills and abilities of applicants were considered, without any visual bias. McDonald's, one of the largest employers worldwide, has introduced the Avatar Interview, a job interview platform that evaluates individuals without the interference of biases based on color, race, physical appearance, or personal preferences during the hiring process.

Awards// Shortlist in Cannes (Sustainable)

(CCO) Gustavo Victorino, (CCO) John Forero, (GCD) Juan Carlos Chaves, (CD) Diego Tamayo, (CD) Oscar Gomes, (CD) Andres Valencia, (Head of Art) Pipe Jaimes, (AD) Andres Baquero, (AD) Nelson Avila Higuita, (CW) Maria Constanza Santacruz, (CW) Daniel Alberto Conte, (CW) Juan Sebastian Cortes, (CW) Diego Berdugo

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