ABRA (Brazilian Academy of Art) "+Art"

Although art is a noble subject linked to culture and richness, artist as a profession has the stigma in Brazil of a non profitable career. To end this stigma, we invited artists to join a project and create art on top of Brazilian 1 Real bills. Then, an exhibition was held. We sold all 1 Real bill painted for a several times higher price, proving that art has its value.

Awards// Bronze - Cannes (Promo) • 3 Shortlists - Cannes (Promo/Promo/Direct) • Bronze - Clio (Outdoor) • Bronze - New York Festival (Outdoor) • Gold - Wave Festival (Outdoor) • Silver - Creative Club of Sao Paulo Annual (Outdoor)

(CD) (AD) Gustavo Victorino, (CW) Antero Neto, (AD) Mozar Godin, (CW) Tomás Correa

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